In co-operation with Mitsubishi Electric, Nintendo developed a videogame system using an electronic video recording (EVR) player for Japan. The company began exporting these arcade machines to America and Europe. Nintendo developed an image-projection system and employed the 16mm film projector in amusement arcades. The company developed a laser clay shooting system which rivaled bowling as a major pastime in Japan. The company began selling the Beam Gun series, which employed opto-electronics, introducing electronic technology into the toy industry for the first time in Japan. A reconstruction and enlargement of corporate headquarters was completed. The stock listing was changed to the first section of the Osaka Stock Exchange. Nintendo expanded and reinforced the game department and built a production plant in Uji City, a suburb of Kyoto, Japan. and started manufacturing games in addition to playing cards. The company changed its name to Nintendo Co., Ltd. The company listed stock on the second section of the Osaka Stock Exchange and on the Kyoto Stock Exchange. The company started selling cards printed with Walt Disney characters, opening up a new market in children's playing cards and resulting in a boom in the card department. became the first to succeed in manufacturing mass-produced plastic playing cards in Japan. The company's consolidated factories were dispersed in Kyoto, Japan. The name of the company was changed to Nintendo Playing Card Co. Hiroshi Yamauchi took office as President and headed the manufacturing operation of Yamauchi Nintendo & Co. Yamauchi began a distribution company, Marufuku Co. The company was established as an unlimited partnership, Yamauchi Nintendo & Co.
These were originally intended for export, but the product became popular in Japan as well as the rest of the world. Yamauchi started manufacturing the first western-style playing cards in Japan. History of Nintendo Worldwide 1889-1979 1889įusajiro Yamauchi began manufacturing "Hanafuda" (flower cards) Japanese playing cards in Kyoto. From the launch of the Nintendo Entertainment System™ more than 30 years ago, through today and into the future, Nintendo’s continuing mission is to create unique entertainment that puts smiles on the faces of people all over the world.Ī wholly owned subsidiary, Nintendo of Europe, based in Frankfurt, Germany, serves as headquarters for Nintendo's operations in Europe. Nintendo has sold more than 5.1 billion video games and over 800 million hardware units globally. Nintendo aims to deliver unique, intuitive entertainment experiences for everyone, manufacturing and marketing video game devices such as the Nintendo Switch™ family of systems, developing and operating applications for smart devices, and collaborating with partners on a range of other entertainment initiatives like visual content and theme parks.
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Nintendo Co., Ltd., headquartered in Kyoto, Japan, has created franchises that have become household names worldwide, including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Pokémon™, Animal Crossing™, Pikmin™ and Splatoon™, through its integrated hardware and software products.
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